Welcome to my website! I am a professor of Strategy at the Université libre de Bruxelles.

On this site, you will find an intro to my work along with information for interested prospective Master and PhD students.

Strategy is about changing the world, and my approach towards change is combining dreams, imagination and desires with the rational mind. That aligns with what is emerging as the "Theory-Based View" of strategy. Hope you enjoy the pages and linked papers!